Our Work
Developing a New Visual Identity for Milam Transport
What we wanted to achieve
- Versatile, while simple—the logomark could be used on its own, or as a cohesive element with a proper logotype.
- Develop a new website with software to integrate all dispatch process from driver to customer.
- Lacking visibility across search engines and results
Results
175%
Jump in page one rankings
51%
Rise in new sessions and users
Challenges
We need to create a new website with software to integrate all dispatch process from driver to customer. As well as identifying the brand and culture for Milam Transport. Understanding where we need improvement in-order to produce a better experience with their brand online. Soon all of this will become a reality.
Solutions
Using the latest technology, we created a website that can be useful for their drivers and customers. Understanding the business is very important to know the process since we’re going to form an innovative solution. Generating a software interface for all it’s users, essentially bringing their work progress online.
A big challenge for Milam was automating and fast pacing the hiring process to get drivers trained and on the road. We created a process that allows employer seeking drivers to get verified and hired within 24 hours of submitting their application through a new custom form. The process is simple and very useful, solving their issue.
Results
- Create API software for communication between the riders and dispatch
- New content sitewide, optimized for all pages
- Successful SEO migration of all pages
- Versatile, while simple—the logomark could be used on its own, or as a cohesive element with a proper logotype.
- Newer branding and pattern library for all company assets
Looking ahead, we anticipate developing the brand further as well as helping drivers with their deliveries and communication with their dispatchers.
